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Speaker Bios
Gary Rhoads
Gary K. Rhoads received his B. S. degree in Zoology with minor emphasis in Chemistry and M.B.A. from Idaho State University, and holds a PhD in Marketing from Texas Tech University. Rhoads is currently the Stephen Mack Covey Professor of Marketing/Entrepreneurship at Brigham Young University. As an active researcher in entrepreneurial marketing strategy, his work focuses on identifying marketing tactics that lead to start-up success. He presently works with start-up companies on crafting marketing strategies that accelerate company growth. In marketing management, his interests include developing smart technology for effectively managing customer and employee burnout, retention, and engagement. He has published articles in the Journal of Marketing Research, Journal of Marketing, Journal of Market Research Society, Journal of Personal Selling and Sales Management, Journal of Retailing, Behavioral Research in Accounting, Marketing Science Institute, and various AMA Proceedings.
Jeff Rust
Jeff Rust is a living example of the adage, "it's not what you know but who you know". As one of the principle builders of the Corporate Alliance relationship system, he has become one of the most connected individuals in Utah. In addition to being a co-founder and CEO of Corporate Alliance, he serves or has served on numerous boards: United Way of Utah County, Little Heroes Foundation, BYU Cougar Club, Utah Valley Business Q editorial board, Utah Valley Chamber of Commerce and Junior Achievement of Utah. He has also served in volunteer positions, namely chair of the Utah Valley Parade of Homes and Director of First Night Provo. Jeff's resume is about the people he is connected to and the opportunities available through that relationship security
John Richards
John E. Richards is an associate professor at Brigham Young University in Provo, Utah, teaching courses in entrepreneurship, e-business, and management consulting in the Marriott School of Management and the School of Technology. At BYU he also serves as Associate Director over Technology Entrepreneurship of the Rollins Center for Entrepreneurship & Technology and Associate Managing Director the Center for Economic Self-Reliance. John has been an active founder, investor, mentor, coach, consultant, board member, and participant in dozens of entrepreneurial ventures and business enterprises. He was president of a publishing company in Seattle, Washington for several years and later vice president of a company that went public and achieved a multi-billion-dollar market capitalization.
Rudy Vidal
Rudy Vidal is an accomplished speaker, author and consultant with more than 25 years in the field of customer centricity. His experience as Chief Customer Officer, VP of Strategic Planning and VP of Extreme Customer Satisfaction in fortune 100 and high growth companies has fueled the creation of proven tools that achieve quantum leaps in corporate effectiveness, profitability and brand differentiation. As Managing Director of Vidal Consulting Group and co-founder of the Chief Customer Officer Council (www.ccocouncil.org), Rudy is fully devoted to helping companies make positive impact on their bottom lines and in people's lives through a strategic alignment to customer values. Rudy believes and lives the idea that good business is always a WIN-WIN situation.
Gary K. Rhoads received his B. S. degree in Zoology with minor emphasis in Chemistry and M.B.A. from Idaho State University, and holds a PhD in Marketing from Texas Tech University. Rhoads is currently the Stephen Mack Covey Professor of Marketing/Entrepreneurship at Brigham Young University. As an active researcher in entrepreneurial marketing strategy, his work focuses on identifying marketing tactics that lead to start-up success. He presently works with start-up companies on crafting marketing strategies that accelerate company growth. In marketing management, his interests include developing smart technology for effectively managing customer and employee burnout, retention, and engagement. He has published articles in the Journal of Marketing Research, Journal of Marketing, Journal of Market Research Society, Journal of Personal Selling and Sales Management, Journal of Retailing, Behavioral Research in Accounting, Marketing Science Institute, and various AMA Proceedings.
Jeff Rust
Jeff Rust is a living example of the adage, "it's not what you know but who you know". As one of the principle builders of the Corporate Alliance relationship system, he has become one of the most connected individuals in Utah. In addition to being a co-founder and CEO of Corporate Alliance, he serves or has served on numerous boards: United Way of Utah County, Little Heroes Foundation, BYU Cougar Club, Utah Valley Business Q editorial board, Utah Valley Chamber of Commerce and Junior Achievement of Utah. He has also served in volunteer positions, namely chair of the Utah Valley Parade of Homes and Director of First Night Provo. Jeff's resume is about the people he is connected to and the opportunities available through that relationship security
John Richards
John E. Richards is an associate professor at Brigham Young University in Provo, Utah, teaching courses in entrepreneurship, e-business, and management consulting in the Marriott School of Management and the School of Technology. At BYU he also serves as Associate Director over Technology Entrepreneurship of the Rollins Center for Entrepreneurship & Technology and Associate Managing Director the Center for Economic Self-Reliance. John has been an active founder, investor, mentor, coach, consultant, board member, and participant in dozens of entrepreneurial ventures and business enterprises. He was president of a publishing company in Seattle, Washington for several years and later vice president of a company that went public and achieved a multi-billion-dollar market capitalization.
Rudy Vidal
Rudy Vidal is an accomplished speaker, author and consultant with more than 25 years in the field of customer centricity. His experience as Chief Customer Officer, VP of Strategic Planning and VP of Extreme Customer Satisfaction in fortune 100 and high growth companies has fueled the creation of proven tools that achieve quantum leaps in corporate effectiveness, profitability and brand differentiation. As Managing Director of Vidal Consulting Group and co-founder of the Chief Customer Officer Council (www.ccocouncil.org), Rudy is fully devoted to helping companies make positive impact on their bottom lines and in people's lives through a strategic alignment to customer values. Rudy believes and lives the idea that good business is always a WIN-WIN situation.
George Wright
George Wright has a proven track record of delivering strategic thinking, brand awareness and marketing strategy to drive strategic, sustainable, corporate growth. These new strategies and tactics can be adapted and implemented by other companies without a large financial investment. During his career, George has produced several award-winning campaigns and is the recipient of multiple awards, including a Clio, the .net Award , Silver Anvil, Golden Spike Award, YouTube Awards short list, and 2007 Best of Broadband and two Gold Communicator awards. In addition to being a leader on social media and viral marketing, George has demonstrated that YouTube and other social media sites can be harnessed to achieve corporate purposes. Described by Entrepreneur.com as one of the 13 best marketing ideas of "all time", George Wright's Will it Blend? viral marketing campaign has changed the face and the future of online marketing. Seen by more than 200 million people on the Internet and reported on by traditional media outlets like the Today Show, the Tonight Show, the History Channel, The Big Idea, etc.
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